Cookie Policy

This Cookie Policy is developed in compliance with Google GMC requirements and applicable privacy regulations (including GDPR, CCPA, and ePrivacy Directive). It complements the Return Policy, Privacy Policy, Terms of Service, and Shipping Policy of Rugnook.shop, clarifying our use of cookies, user rights, and compliance measures to support Google Ads campaigns.

1. Scope of Application

  • Applicable Scenarios: All pages, services, and Google GMC-related marketing activities on Rugnook.shop.
  • Applicable Users: All visitors to the website, with special provisions for users in the European Economic Area (EEA), United Kingdom, Switzerland, and other regions with strict privacy requirements.
  • Alignment Note: This policy is consistent with the data collection and privacy protection principles outlined in our four core policies, focusing exclusively on cookie-specific usage rules.

2. Definition and Classification of Cookies

2.1 Definition

Cookies are small text files stored on your device by our website server. They are used solely to record user preferences, adapt services, and conduct statistical analysis—no viruses or executable programs are embedded.

2.2 Core Categories (per Google GMC Standards)

  • Necessary Cookies: Essential for basic website functionality, such as retaining login status, shopping cart data, and transaction security verification. They do not require user consent and expire automatically after service termination or within 30 minutes (for session cookies).
  • Functional/Preference Cookies: Record browsing preferences (e.g., language settings, page layout) to enhance user experience. Maximum validity period: 13 months (aligned with Google SOCS Cookie standards).
  • Analytics/Performance Cookies: Collected via tools like Google Analytics to track website performance (e.g., traffic volume, page dwell time). Data is anonymized and used only to optimize services.
  • Advertising/Marketing Cookies: Used for personalized ad recommendations, remarketing, and other Google GMC-supported functions (e.g., Google _gads, gcl cookies). Validity periods follow Google’s guidelines (90 days to 13 months).
  • Important Note: Google Tag Manager (GTM) does not set cookies itself, but third-party tags deployed via GTM (e.g., ad pixels, analytics tools) that generate cookies are governed by this policy.

3. Purpose of Cookie Usage & Google GMC Compliance Requirements

3.1 Core Usage Purposes

  • Service Operation: Maintain login status, store shopping cart data, and ensure transaction security.
  • User Experience Optimization: Provide personalized content and simplify repetitive operations based on user preferences.
  • Data Analysis: Analyze website performance and ad campaign effectiveness to improve service quality and marketing accuracy.
  • Compliant Advertising: Deliver personalized ads and remarketing through Google GMC with explicit user consent.

3.2 Google GMC Specific Compliance Requirements

  • Google Consent Mode v2 Mandate: All cookie-dependent tags (e.g., analytics, ad tags) must adjust behavior based on user consent. Data collection is prohibited without explicit permission.
  • Regional Specific Rules: For users in the EEA, UK, and Switzerland, an IAB Europe TCF (Transparency & Consent Framework) certified Consent Management Platform (CMP) must be used for ad services.
  • Third-Party Cookie Control: Third-party tags deployed via GTM (e.g., Facebook Ads, partner analytics tools) require prior user notification and explicit consent. Unauthorized tracking is strictly prohibited.

4. User Rights & Operation Methods

4.1 Core Rights

You have the right to consent to, refuse, or manage all cookie types (except necessary cookies). Refusal will not affect basic website functionality but may limit access to personalized features and targeted ads.

4.2 Operation Paths

  • Consent Management: Use the website’s cookie popup to select consent or refusal, with the option to disable ad/analytics cookies individually.
  • Browser Settings: Clear stored cookies or disable non-essential cookies via your browser settings (refer to browser help guides for specific steps).
  • Third-Party Tools: Manage Google-related cookie permissions through Google’s privacy tools (g.co/privacytools).
  • Ad Opt-Out: Disable personalized advertising cookies via the "AdChoices" icon in the website footer or the Digital Advertising Alliance opt-out page (www.aboutads.info/choices).

5. Data Security & Third-Party Responsibilities

  • Data Protection: Cookie-related data is transmitted via SSL encryption to prevent unauthorized access. We do not sell or share personal information associated with cookies to unrelated third parties.
  • Third-Party Obligations: Third-party service providers (e.g., payment processors, ad platforms) collaborating via GTM or Google GMC must comply with this policy and Google’s data processing standards. They may only use cookie data within authorized scopes and assume confidentiality responsibilities.
  • Legal Disclosure: Cookie-related data will only be disclosed in response to legal requirements or legitimate requests from public authorities.

6. Policy Updates & Alignment

  • Dynamic Updates: This policy will be revised promptly to reflect changes in Google GMC rules, privacy regulations, or our four core policies. Updates will be notified via website popups or announcements.
  • Alignment Guarantee: Unspecified matters in this policy shall be governed by our existing four core policies and Google’s official privacy rules (https://policies.google.cn/technologies/cookies/).

Contact Us

For questions about this Cookie Policy, please contact:
  • Email: info@rugnook.shop
  • Phone: +1 941-628-5188
  • Address: 11028 Sunnydale Avenue, Englewood, Florida 34224, United States